Why we’re now Happier.Pet
For the last few years people have known us by a handful of names: TheDogAPI, TheCatAPI, Happier.Vet, and a run of demos that each had a name of their own. Every one of them made sense on the day we launched it. Together, they made it hard to explain in one sentence what we actually do.
So we’ve brought everything together under one name: Happier.Pet.
What we do
We help the businesses that look after pets give every pet parent care that fits their pet. That means vets, insurers, pet food brands and the apps and services pet parents already use.
In practice, that’s a PetProfile for each dog and cat, simple health checks pet parents can do at home with their phone, and advice that keeps changing as their pet grows up and grows older, shaped by everything we learn about them, from body condition and teeth to diet and sensitivities. Underneath it all is a structured, vet-verified dataset covering more than 650 dog breeds, plus cats, and the models we’ve built on top of it for things like body condition and breathing rate.
Why this name
It says what we want for every pet: a longer, happier, healthier life, and a better relationship with the people who look after them. It’s also the name people remember. When we’ve shown our work to partners under the Happier.Pet name, that’s the one that stuck.
Why we work behind the scenes
We don’t want to run an insurance company or a chain of vets. The vet, the insurer and the food brand are the ones with a real relationship with the pet parent, and the vet most of all, because pet parents choose who they trust when their pet is unwell.
Our job is to give those businesses the best information and tools for each individual pet, so the advice their customers get fits the animal in front of them. For an older German Shepherd, that might mean swapping long distances for shorter walks with a few hills. For a new kitten, it might be what to expect in the first few weeks at home. Small things, at the right moment, for the right pet.
We’ve also narrowed our focus. Everything we build now goes into pet health.
If you already work with us
- TheDogAPI and TheCatAPI carry on as they are. Same addresses, same keys, same data. They’re now part of Happier.Pet.
- Happier.Vet is still where clinicians and research partners find our clinical tools.
- It’s the same small team. You’ll hear from the same people, just with a new name in the email signature.
What’s next
Over the coming weeks we’ll use this blog for notes for insurers, vets and pet brands on what we’re building and learning along the way.
If you’d like to see what this could look like for the pets your customers love, book a 30-minute call.