PetProfile
One profile for every pet, getting smarter over time
PetProfile brings together what you and your customers know about each pet: breed, age, sex, health checks and every interaction. It powers personalised guidance in your emails, portal and app, under your brand.
PetProfile
Fluffy
- Breed
- Yorkshire Terrier
- Age and sex
- 4, male
- Body condition
- 5 of 9, from video
- Life stage
- Adult
How a PetProfile builds
Start with one touchpoint and add more over time. Everything feeds the same profile, so guidance gets more specific with every step.
- 1
Start with the basics
Breed, age and sex from your own records. A photo can fill in breed, age and weight, which the parent confirms in one tap.
- 2
Add health checks
Guided checks parents do at home on their phone, starting with body condition.
- 3
Every interaction counts
Every detail a pet parent adds updates their PetProfile and personalised advice in real time.
Personalised content
Content blocks that adapt to each pet’s breed, age, sex, location and body condition, dropped into the emails, portal and app you already run. Guides on feeding, exercise, allergies and more are written around the pet’s name, age and breed.
Example content block
1 of 7
For Luna, the 4-month-old female Labrador
Weigh, don’t scoop
Labradors gain weight easily. Weigh Luna’s food rather than using a scoop, and check her body condition each month while she grows.
Live for dogs · cats coming next
Body condition score
A 9-point body condition score from a few seconds of phone video. When the model isn’t sure, a vet reviews the score.
Adds to the PetProfile: an up-to-date body condition, which sharpens food, weight and exercise guidance.
Body condition score
5 out of 9
Ideal
Mabel, 5, Great Dane. Filmed at home, 40 seconds.
Vet-verifiedAt-home health checks
Short, guided checks parents do on their phone. Each result is added to the PetProfile.
Weight
Guided weight checks at home or at the vet.
Teeth and gums
A lip-lift photo, checked for plaque, tartar and gum redness.
Eyes and ears
Close-up photos checked for redness, wax or smell.
Coat and skin
Photos of lumps, bumps or sore patches, with a coin in shot for scale.
Paws and claws
Pads and claws checked for cracks, overgrowth or licking.
Food label scan
Front and back of the kibble pack, so feeding advice fits the food the pet actually eats.
Life stage and milestones
Guidance shifts as a pet moves from puppy or kitten to adult to senior, timed to its breed. Messages land at the moments that matter: six months old today, seasonal breed advice, the move to senior, birthdays and homecoming days.
Adds to the PetProfile: where the pet is in its life, so content arrives at the right moment.
PuppyLabradors grow fast. Set meal times and a monthly body condition check.
AdultLabradors gain weight easily. Weigh food rather than scooping it.
SeniorShorter, gentler walks and more frequent check-ins.
Reasons for parents to come back
Small, regular moments that keep parents engaged with your brand between renewals or appointments.
Monthly check-in
One weigh-in, one photo check and one fun question a month.
Timeline
The pet’s story so far, with growing-up photos and “this time last year”.
Shareable cards
A personal card of the pet that carries your brand when parents share it to a friend.
Pet portraits
One photo from the PetProfile becomes a portrait in a growing range of styles, from studio shots to seasonal cards. New styles arrive through the year. Parents get something they want to keep and share, and it carries your brand.
Studio A clean, framed portrait for the profile picture or a print.
Christmas Seasonal cards that go out with your December emails.
Birthday Sent on the pet’s birthday, straight from the PetProfile date.
Halloween A playful October card, friendly rather than spooky.
Valentine’s A February card that parents want to share.
More styles on the way
Tell us the moments your customers care about and we’ll shape styles around them.
Suggest a style
Uses the PetProfile: the pet’s photo, name and birthday, so each portrait arrives at the right moment.
Fits the tools you already use
Content blocks and PetProfile fields go straight into your CRM or by API. Everything runs under your brand.
- Braze
- Salesforce Marketing Cloud
- Mailchimp
- API
Got another CRM? Ask us about the integration
Breed and health data on 650+ dog breeds plus cats is also available through The Dog API and The Cat API, or as a licensed dataset.
In development with partner clinics
We test every new check with vets before it reaches your customers. Design partners see each one early and help shape it.
In pilot
Breathing rate
Sleeping breathing rate counted from phone video and compared with the pet’s own normal. Accuracy is still being validated.
Coming next
Movement
Mobility insights from a short walking video.
Coming next
Daily calorie targets
Feeding targets built from body condition, weight and the food the pet eats.
Start with one touchpoint
Every partnership starts with a pilot on one customer group, with goals agreed up front. Book a 30-minute call to talk through what that could look like for you.