About Happier.Pet

Built with vets, breeders and pet parents

We started as a university project collecting breed data. Today we fund our own research in clinics and work alongside vets every day, so the guidance your customers get is grounded in real pets’ experiences.

A tabby and white cat asleep on a grey sofa.Made with vets

Where we started

From a university project to vet-verified data across 650+ breeds

What began as a project collecting breed data became The Dog API and The Cat API, used by universities & organisations. Working with global pet insurers taught us how to use this data to improve pets’ lives at home. That’s why we became Happier.Pet.

Why we’re now Happier.Pet

GET /v1/breeds/149
{
  "id": 149,
  "name": "Labrador Retriever",
  "bred_for": "Water retrieving",
  "breed_group": "Sporting",
  "life_span": "10 - 13 years",
  "temperament": "Kind, Outgoing, Agile, Gentle,
    Intelligent, Trusting, Even Tempered"
}

Our research

We fund our own research in clinics

We don’t just wait for the evidence to be published. We work with vets in practice to test and improve what we build, and every finding feeds back into the data behind each PetProfile.

Respiratory Rate Analysis

The leading indicator for post surgery outcomes

We’ve been working with a clinic collecting data from over 100 pets.

Body condition

A panel of vets reviews the body condition scores our model isn’t confident about. Every review becomes a reference the model is checked against.

Teeth and gums

Partner clinics share photos taken at real appointments, and vets score them, so we can build a dental check on what a photo can and can’t show.

Who we work with

Our data comes from people who know pets best, gathered first-hand.

Vets

Vets review and verify our guidance.

Breeders

Breed-specific knowledge from the associations who know each breed best.

Dog shows

We go in person to collect and check breed data.

Pet parents

We talk to pet parents about what they need, so guidance fits real life.

The team

Aden with a ragdoll cat.

Aden Forshaw

Founder & Data Research

Nick on a pebble beach with a smiling brown dog.

Nick

Co-founder & Product

Pippa in a meadow, laughing as a dog licks her cheek.

Pippa Churcher

Co-founder & Growth

See what a personalised PetProfile could do for your customers

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